To promote the launch of Taco Bell's mobile-ordering app we waged a full-scale social media blackout across all channels. We hid thousands of posts on Facebook and Instagram, and developed a never-been-done custom hack with Twitter that made us the first brand to "unfollow" all of our 1.4 million fans overnight. Each channel was left with a single post and a clear message — the new way to Taco Bell was only in the app.
- 2x Cannes Lions -
- 3x London International Awards -
- 2x Effie Awards -
- One Show -
- Clio Awards -
- iab Mixx Awards -
